Strategies & solutions
Work hand-in-hand with local partners
When FAM experiences are done right, everyone wins. We collaborated with our member DMC, Moloney & Kelly, along with Hastings Hotel Properties and Tourism Northern Ireland to deliberately design and execute each moment to educate and engage buyers.
Stay in close contact with suppliers
We were in constant communication with the new Grand Central Hotel and diligently followed their opening progress. They were 100 percent committed to opening in time for our program. Sure enough, the hotel opened 2 days before our guest arrivals and our clients were ecstatic to be the first ever to experience the property.
Stay and play
We knew guests wouldn’t be able to get enough of Northern Ireland. So, we invited clients to stay an extra day to experience more MICE options. Guests chose between two tours: A Game of Thrones experience and a journey to the coastal Giants Causeway, a UNESCO World Heritage Site. These were followed by more networking with area hotels and a farewell dinner.
Wow ‘em and whoa ‘em
We surprised clients with illuminating cultural experiences in everything we did. Some of our clients’ favorite moments: Stepping through the wardrobe and into the world of C.S. Lewis’ snow-covered Narnia, an outdoor reception on the cobblestone streets and in intriguing back alleyways, and an urban scavenger hunt through the historic city center.