New Jersey Seizes the Night with a Spectacular Festival







Decision Makers


Program Day

The goal

Work with the City of Camden and local non-profit Cooper’s Ferry Partnership to craft a remarkable and safe nighttime event that would boost the sense of community and local pride among Camden residents, while also attracting visitors to the region. They wanted a thrilling, multi-faceted night full of vibrant art installations, fun activities, local eats, and unforgettable entertainment.

The challenges

  • Overcoming perceptions that you shouldn’t come out at night in Camden. Camden is one of the poorest city in the nation and has crime data consistent with disadvantaged regions. The goal was to create a riveting, safe, not-to-miss event for residents and visitors alike to be Camden-proud.
  • Roberts Event Group advised clients of the risks associated with rain or shine events, however due to budgeting and the large amount of press surrounding the event the plan was rain-or-shine.

Strategies & solutions

An optimistic theme

Our New Jersey member DMC, Roberts Event Group, developed the theme Tides of Change, to pay homage to the Delaware River waterfront where the event was taking place and to make a statement to the residents that their city was investing in them.

Non-stop food & fun

Roberts packed every second with unforgettable moments and memories: A 300-foot-long zip line, food trucks, acrobats, live music and dancing, bonfires, an antique car show, interactive art experiences, a fireworks finale – all set to the backdrop of Philadelphia’s soaring skyline.

Leverage trusted relationships

When rain forced the clients to reschedule this highly publicized event to the following Friday, now falling on of Memorial Day Weekend, (without having previously established a backup rain date with vendors), Roberts reined in the ensuring chaos and worked tirelessly throughout the week to secure vendors for the new date – all while keeping extra fees to a minimum.

Have back-up plans on hand

Many of the New York-based entertainers got stuck in Memorial Day traffic. As part of Roberts’ proactive planning for the inevitable holiday weekend travel chaos, they reached out to local circus school to fill the gaps and avoid performance delays.

A local community showcase

Roberts Event Group organized a Community Showcase Pavilion where residents could meet area businesses and local non-profits and learn about initiatives like Bike Camden, Paddle Camden, free outdoor movie screenings and free outdoor fitness classes.


Roberts created an event that delivered a memorable and safe space for families to enjoy exciting experiences and local vendors after dark in Camden. The night boosted the residents’ pride in their neighborhood, while also getting them involved in community offerings. The city received pages of positive press coverage that elevated engagement and attendance at other summer city programming.

It's your turn

Give us your bar and we’ll raise it. Just like we’ve done here.