Strategies & solutions
An optimistic theme
Our New Jersey member DMC, Roberts Event Group, developed the theme Tides of Change, to pay homage to the Delaware River waterfront where the event was taking place and to make a statement to the residents that their city was investing in them.
Non-stop food & fun
Roberts packed every second with unforgettable moments and memories: A 300-foot-long zip line, food trucks, acrobats, live music and dancing, bonfires, an antique car show, interactive art experiences, a fireworks finale – all set to the backdrop of Philadelphia’s soaring skyline.
Leverage trusted relationships
When rain forced the clients to reschedule this highly publicized event to the following Friday, now falling on of Memorial Day Weekend, (without having previously established a backup rain date with vendors), Roberts reined in the ensuring chaos and worked tirelessly throughout the week to secure vendors for the new date – all while keeping extra fees to a minimum.
Have back-up plans on hand
Many of the New York-based entertainers got stuck in Memorial Day traffic. As part of Roberts’ proactive planning for the inevitable holiday weekend travel chaos, they reached out to local circus school to fill the gaps and avoid performance delays.
A local community showcase
Roberts Event Group organized a Community Showcase Pavilion where residents could meet area businesses and local non-profits and learn about initiatives like Bike Camden, Paddle Camden, free outdoor movie screenings and free outdoor fitness classes.